Fifth-Third Bank Headquarters

Project Connect.

Nearly 50 years after Fifth Third Bank planted roots at Fountain Square, they decided to take on a complete transformation of their headquarters—also known as “Project Connect.” This three-year project, completed in collaboration with BHDP Architecture, was the capstone of a comprehensive overhaul of Fifth Third’s employee and visitor experience. Guided by an integrated team of architects, interior designers, and experiential graphic designers, this project prioritized design drivers around legibility, unity, and connection.